Hello and welcome to my page!
I am so excited and grateful for the opportunity to help you reach your parenting goals! I hope that you find some great options on my website to help you along your parenting pathway. As a mama myself and Registered Nurse with many years under my belt, I have probably either lived through or worked with patients with questions like yours. My goal is to guide families through any stage of their parenting experience by providing evidence informed education infused with nonjudgemental support, compassion and empathy.
I am now partnered with a company that may be able to bill your insurance company directly for my lactation services.
Prenatal Education Tailored to You
Get the education you need from a source you can trust.
I know how important it is to have access to evidence-based resources while you are pregnant. Quality prenatal classes and information help mothers feel prepared for birth and families ready to bring their newborns home. I offer the option of a private, one-on-one classes — virtual or in-home!
Group Prenatal Classes
In-Home or Virtual
$250 IN-PERSON
$150 VIRTUAL
This group class is designed for 2 or more couples interested in learning about the third trimester, labor and delivery, feeding and newborn care. This 3-4 hour private class is live and as interactive as you’d like it to be. In addition to the class, you will also receive post-session email support until birth and an 80 page Prenatal & Postnatal Guide eBook!
Private Prenatal Classes
In-Home or Virtual
$300 IN-PERSON
$200 VIRTUAL
Are you looking for a tailored prenatal class just for you? In this live and customized session, we will spend the entire session talking about your specific pregnancy, birth wishes, and baby’s growth and development. In addition to this 3-4 hour course, you will receive post-session email support until birth and an 80 page Prenatal & Postnatal Guide eBook!

Total Support Package
In-Home or Virtual
$700 IN-PERSON
$500 VIRTUAL
This package includes a Private Prenatal Class and the Newborn 2 visit package. I will help you establish a positive feeding routine once you bring your baby home and support you via phone and email. At five weeks postpartum, I will show you how to help them feed on demand, establish a developmentally appropriate sleep schedule and set you up for success!
Prenatal Breastfeeding Workshop
$125 Private Virtual Consult
In this 1 hour virtual class will provide you with evidence-informed information and tips that will leave you feeling confident and excited to get started with breast/chest feeding. We will discuss antenatal hand expression, helpful tools for pumping and feeding, latch and positioning and what to do if your baby has a difficult time learning to latch. You will also receive the Mama Coach Feeding eBook.
Pumping & Bottle Feeding Workshop
$125 Private Virtual Consult
In this live 1 hour virtual consult you will learn bout responsive feeding techniques and how to follow your baby’s feeding cues, exclusive breastfeeding with supplementation, combination feeding (breast and bottle- whether it is breastmilk or formula), breast pumps, milk storage for breastmilk and formula, exclusive pumping, how to build a freezer stash of expressed breast milk, tips on returning to work, how and when to introduce a bottle, how to introduce a bottle when baby will not take one and the Mama Coach Feeding eBook.
Antenatal Hand Expression Online Course
$49
$125 Private Virtual Consult
In this virtual online course, you will learn how to hand express, the benefits of antenatal hand expression (read about them HERE), supplemental teaching on breastfeeding and positioning plus some common breastfeeding challenges, and you will get all the supplies needed to safely store your expressed milk plust the Mama Coach Feeding eBook!
Antenatal hand expression is safest after 37 weeks gestation, and it is recommended you do not start before getting approval from your health care provider first.
The Fourth Trimester
Helping you through this exciting and exhausting time.
It’s the start of a brand-new chapter in your life. You have brought your newborn home, and are likely experiencing equal parts unconditional love and completely overwhelmed. As a Registered Nurse, I am here to support you as you gain confidence in your unique parenting style. We take every factor into account when finding out the best solution for whatever it is you are going through with your newborn.
Newborn 1 Visit Package
$400 IN-PERSON
$300 VIRTUAL
This package includes:
- 90 minute assessment and consultation (virtually or in-home). We will do a complete assessment of your newborn focusing on:
- Feeding
- Timing
- Gas
- Sleep
- Discussion of solutions to help soothe and calm your baby
- Additional support including:
- One weekly phone call over 4 consecutive weeks post consult
- Email support for 4 weeks post consult
- Extensive 100 page Newborn eBook to use as a reference, and will continue to support you
Newborn 2 Visit Package
$600 IN-PERSON
$400 VIRTUAL
This package includes:
- 2 90 minute assessments and consultation (virtually or in-home). We will do a complete assessment of your newborn focusing on:
- Feeding
- Timing
- Gas
- Sleep
- Discussion of solutions to help soothe and calm your baby
- Additional support including:
- One weekly phone call over 7 consecutive weeks
- Email support for 7 weeks post consult
- Extensive 100 page Newborn eBook to use as a reference, and will continue to support you
Online Newborn Course
Gain the knowledge you need to make your newborn sleep and feeding easier at your own pace.
Breastfeeding | Bottle Feeding | Pumping | Formula
Whichever feeding method you are using, I am here to support you.
Check out my packages below to learn how I can help!
Feeding Support + One Week of Coaching
$300 IN-PERSON
$200 VIRTUAL
Twins are an additional $100 per consult per baby
This package includes one 60-90 minute consult where I will do a feeding assessment and make recommendations to address your concerns and challenges. Also included is 1 week-post session follow-up email coaching support. You will also receive a free Feeding eBook!
Virtual Feeding
Consult
$125
Twins are an additional $100 per consult per baby
Established clients-hourly $100 follow-up consult
This service includes a 1-hour virtual session using a secure platform, where I will do an assessment and answer any feeding questions you have. A follow-up email recap will be sent to summarize my assessment and recommendations. Also included is our Feeding eBook!
Weaning Package
$150 Private Virtual Consult
This package includes a 60 minute virtual consult where I will assess your current situation and help you decide how to start your weaning journey. Also included is one week of follow-up email support and a comprehensive Weaning eBook.
Starting Solids Workshop
$125 Private Virtual Consult option available
Ready to start solids but not sure where to start? This can be so overwhelming, and I can make it easier. Join me for a live, one hour workshop where I will teach you signs of readiness, gear you need for starting, how to start, baby led weaning vs. purees vs. combination of the two, responsive feeding, allergens- how to introduce them, how do you incorporate milk and how much milk should your baby be drinking while learning. You will also get the Mama Coach Starting Solids eBook.
Virtual Workshop (Inquire about course offerings)
NEXT WORKSHOP 12/16/2022 3:00 PM
Customized Sleep Support from a Registered Nurse
I will help you solve your sleep challenges so you can reach your goals!
I completely understand that the thought of sleep training can be overwhelming. I will take the time to really listen and understand your situation, and recommend an approach that suits your individual family. If you’d like to learn more about my services click here to schedule a free call with me.
MORE THAN SLEEP PACKAGE
3-18 MONTHS
$400 VIRTUAL CONSULT
Do you have a baby whose sleep patterns are inconsistenT? Do you find yourself getting anxious as night time approaches? Are naps always a struggle? If this sounds like you, I am here to help.
This package includes:
- 2 hour virtual consult
- Assessment of your current sleep routine and your goals for changes you would like to make
- Feeding assessment -sleep and feeding are closely related so we’ll discuss current feeding routines and will be included in your plan
- Individualized written plan tailored to help you reach your sleep goals
- 2 WEEKS OF SUPPORT-this includes an interactive sleep log where I can check in daily (M-F 8 am-6 pm) and answer questions and coaching + unlimited email support + 2 30-minute phone or video chat check-ins
- Into the Great Wide Open eBook
- Plus, 1 30-minute follow-up refresher call within one year post consult.
MORE THAN SLEEP PACKAGE
18 MONTHS TO 3 YEARS
$400 VIRTUAL CONSULT
Is every night a huge struggle to get your toddler sleeping? Are you waking multiple times during the night to walk your child back to their room, or do they crawl in with you? Let’s work together to get your toddler and you the rest you both need.
This package includes:
- 2 hour virtual consult
- Assessment of your current sleep routine and your goals for changes you would like to make
- Feeding assessment -sleep and feeding are closely related so we’ll discuss current feeding routines and will be included in your plan
- Individualized written plan tailored to help you reach your sleep goals
- 2 WEEKS OF SUPPORT-this includes an interactive sleep log where I can check in daily (M-F 8 am-6 pm) and answer questions and coaching + unlimited email support + 2 30-minute phone or video chat check-ins
- Into the Great Wide Open eBook
- Plus, 1 30-minute follow-up refresher call within one year post consult.
SLEEP ASSESSMENT, CONSULTATION AND INDIVIDUALIZED PLAN
AGES 3 MONThS TO SCHOOL AGED
$200 Virtual Consult
This is a 2 hours virtual consultation will include:
- Assessment of your current sleep routine and your goals for changes you would like to make
- Feeding assessment -sleep and feeding are closely related so we’ll discuss current feeding routines and will be included in your plan
- Individualized written plan tailored to help you reach your sleep goals
- Into the Great Wide Open eBook
You can choose to add on weekly follow-up support or a refresher call as add-ons if you find you need more support when you put your plan into action.
AVAILABLE SLEEP PACKAGE ADD-ONS
- One week follow-up support (including sleep log)-$100
- Siblings – $150
- Refresher Call – $49
Offered exclusively to past clients, this refresher call is available for those who need a little extra support. - Twins – Free with sleep packages
MORE THAN SLEEP PACKAGE
4 YEARS AND UP
$400 Virtual Consult
At The Mama Coach, our philosophy on sleep for preschoolers is that we find more success if we work with them, not against them. I will help you empower your child to start sleeping independently and develop a positive outlook around sleep.
This package includes:
- 2 hour virtual consult
- Assessment of your current sleep routine and your goals for changes you would like to make
- Feeding assessment -sleep and feeding are closely related so we’ll discuss current feeding routines and will be included in your plan
- Individualized written plan tailored to help you reach your sleep goals
- 2 WEEKS OF SUPPORT-this includes an interactive sleep log where I can check in daily (M-F 8 am-6 pm) and answer questions and coaching + unlimited email support + 2 30-minute phone or video chat check-ins
- Into the Great Wide Open eBook
- Plus, 1 30-minute follow-up refresher call within one year post consult.
Here’s what the process looks like:
Ready for Potty Training!
This is an exciting time for your family! I’m here to make it smoother.
Whether you haven’t yet started or you have and you’re running into challenges, I have support options available to you!
New to Potty Training: Assessment & Consultation
$250 Virtual
This package is for you if:
- You are ready to start toilet learning with your child and aren’t sure exactly where to start
- You want to make the process as seamless as possible for both you and your child
As Registered Nurses, we are trained to look at the entire picture of your child’s health. This assessment will help us determine and choose one of our research-based methods to help your child learn to use the toilet under the best possible circumstances.
How it works
We will send you a health questionnaire prior to our meeting. As Registered Nurses, we are looking at your child’s physical health as well as cognitive development. We can help ensure your child is ready to start this journey — which is the most important thing of all. Starting before a child is ready, exponentially increases the risk of holding poop, constipation, and pee accidents. We can help you skip those all too common speed bumps.
Then we will spend two hours on a virtual connection call to go over the entire process with you. We are committed to getting to know your child and your family. We want to set you up for success by arming you with the knowledge you need. Then we will walk you through the process best suited for your family.
You will be sent tailored notes from our conversation together, as well as our eBook (over 95 pages of information on the approach best suited to your child). One follow up email is included in the package and there is the option to purchase customized support.
AVAILABLE ADD-ONS
- One month of email support – $99
One email a week for four weeks - One month of email support- 2 emails a week – $149
2 emails a week for 4 weeks - Ultimate support package – $249
Four weeks of emails and one phone call per week
Overcoming Potty Training Challenges Consultation
$250 Virtual
This package is for you if:
- You have started toilet learning and it feels like a disaster
- Your child cries when you try to get them to use the potty or toilet
- Your child continues to have accidents
- Your child will not poop in the potty no matter what you do or say
We know how frustrating all of this can be. You know your child is capable, yet here you are, feeling disappointed and overwhelmed. We are here to tell that you are exactly what your child needs. They aren’t being bad or defiant. At The Mama Coach, we can help you get to the bottom of all of their behaviours. If you are starting to feel like toilet learning is consuming your entire life — let’s get started!
This package includes a two-hour consultation where we will help you navigate your current challenges, and help you take the next toilet learning steps for your family. It also includes one follow-up email with the option to purchase customized ongoing support. You will feel energized and excited to circle back to your toilet learning journey.
AVAILABLE ADD-ONS
- One month of email support – $99
One email a week for four weeks - One month of email support- 2 emails a week – $149
2 emails a week for 4 weeks - Ultimate support package – $249
Four weeks of emails and one phone call per week
Interested in self-paced, online learning?
Accelerate Your Parenting Skills
Having the right parenting knowledge can make a world of difference. Our online courses are designed for busy expecting parents, parents with young children, grandparents or any care giver looking to gain the most up-to-date science backed information. Learn at your own pace with easy to follow course chapters, videos, PDF worksheets, and an eBook, as well as receive discounts on future Registered Nurse support. Build your confidence while giving your infant exactly what they need to grow into a healthy toddler
Antenatal Hand Expression Course + Supply Kit
$49.99
Included With Your Course
- 14 x 1 mL syringes with caps
- 5 x 3 mL syringes with caps
- 2 x 5 mL syringes with caps
- Labels and storage bags
- ALL the information (videos and PDFs) on how to hand express, store and feed colostrum to your baby
- Exclusive access to our PRIVATE Facebook group, where you can ask questions and receive support from Registered Nurses
Online Newborn Course
$59
Included With Your Course
- 6 curated and focused chapters
- Videos with an IBCLC and RN
- A downloadable and printable e-book
- All the knowledge to help you gain confidence to really enjoy the first 12 weeks with your baby
Feel confident when facing an emergency
After attending one of The Mama Coach CPR, choking & AED workshops, we know you’ll feel less stressed and more confident in your skills if ever facing an emergency in the future.
We understand that barriers to learning these life-saving skills are often time, cost and test anxiety. That is why our workshop is the perfect solution for you. Our workshop takes a little over an hour, is hands-on, and will leave you feeling prepared and confident in your new skills. Please note, this is not a certification course.
CPR, Choking & AED Workshop
Virtual or In-Person
VIRTUAL $49 (inquire about course offerings)
$125 Private Virtual option
About Jessica
Hi, my name is Jessica Hale. I live in the San Francisco Bay Area near the coast. I live with my amazing 7 year old daughter, husband and our dog. I moved to the Bay Area to begin my career as a Registered Nurse in the Intensive Care Nursery. I’ve worked as an RN for 17 + years now. My nursing experience has ranged from working in the Intensive Care Nursery to Maternal/Infant and Pediatric Home Healthcare, Education and Lactation Consulting in both the inpatient and outpatient setting. I really fell in love with lactation support in my early clinical experience as a nurse, and becoming a mother myself really helped elevate my clinical and lactation focus in my career. I am here to offer a range of support from pregnancy to childhood including prenatal and lactation education, newborn care, feeding, sleeping and potty training. I am passionate about providing the education and support families need to help them achieve their goals in an unbiased, professional and supportive way.
CONTACT
Feel confident when facing an emergency
Feel confident when facing an emergency.
I understand that barriers to learning these life-saving skills are often time, cost and test anxiety. That is why our workshop is the perfect solution for you. These classes take about an hour, are hands-on, and will leave you feeling prepared and confident in your new skills.
CPR, Choking & AED Workshop
After attending one of The Mama Coach CPR, choking & AED workshops, we know you’ll feel less stressed and more confident in your skills if ever facing an emergency in the future.
We understand that barriers to learning these life-saving skills are often time, cost and test anxiety. That is why our workshop is the perfect solution for you. Our workshop takes a little over an hour, is hands-on, and will leave you feeling prepared and confident in your new skills. Please note, this is not a certification course.
$300
CPR, Choking & AED Workshop
$49 Virtual workshop (Inquire about availability)
$200 In-Person
FREQUENTLY ASKED QUESTIONS
As a Registered Nurse, I use the nursing process to assess your individual needs and goals. I will create an individualized plan for you and your little one to help you reach your goals based on my detailed assessment. Also, I have many years of nursing practice to draw from to help create your customized plan. I have many years of experience working with premature and hospitalized infants learning to feed, which makes me uniquely qualified to work with this subset of the infant population.
I am partnered with a company who may be able to bill your insurance company directly for my lactation services. Click here to find out if your insurance plan is covered https://go.lactationnetwork.com/JessicaHaleTheMamaCoach. Also, my lactation services may qualify as an out-of-network benefit depending on your coverage. Check with your insurance provider to find out what lactation services may be covered benefits for you. I do not bill your insurance provider, but I can provide you with a Super Bill upon request which you can then submit to your insurance provider for reimbursement based on your plan’s coverage. You are also able to use your Health Savings Account (HSA) card or Flexible Spending Account (FSA) card to pay for any of my services.
I see clients in the San Mateo Peninsula and Coastside region from South San Francisco to Pescadero. Additional charges may apply beyond San Mateo County. I do not currently see patients in the East Bay or North Bay regions.
I will always be masked and wearing gloves during my assessment for in-home visits. I also provide virtual consultation if that is preferred.