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About Us

The Mama Coach™ Mission Statement

To guide families through every stage of their parenting journey by providing evidence informed education infused with non-judgmental support, compassion, and empathy. 

Our Vision

To become a recognized global team of healthcare professionals utilizing innovative practices, and committed to improving the quality of life for families as they grow and evolve over time.

Core Values

Our job as healthcare professionals is to listen to your priorities and goals as a parent.  We will walk beside you and share in your challenges and your triumphs, and we promise to support you with empathy, compassion, and respect.

As you move through your parenting journey, certain stages can feel overwhelming at times.  We value creating a shared community, online and in our cities, where you are always welcome.

Diversity and Inclusion
We support all families — as we believe every family is completely unique and deserves access to quality support.  We will continue to learn and listen, ensuring our brand is thoughtful as well as inclusive.

You can expect us to provide you with evidence informed information in a professional manner.  As healthcare professionals, we will treat your family as unique, provide individual assessments, and determine the best plan of care to meet your educational needs. 


The Mama Coach™ Inc. was established in 2015 by Carrie Bruno, Registered Nurse (RN) and International Board Certified Lactation Consultant (IBCLC).  For as long as she can remember, Carrie has been passionate about women’s health and children.  This area of focus led her to begin a long career in labour and delivery as soon as she graduated nursing school in 2005.  After the birth of her two sons, Carrie switched to permanent night shifts to spend more time with her babies.  What seemed like a wonderful idea actually led to some major sleep deprivation.  Carrie quickly realized that her heart was trying, albeit unsuccessfully, to be in two places at the same time.  There had to be a win-win solution, where she could give her whole heart to both of her passions; her two little boys, as well as the women and families she nursed.

And so, The Mama Coach was born.  Carrie’s private nursing practice grew quickly, and she realized the demand for RNs delivering support and education to families was needed everywhere.  There was a gap to fill and The Mama Coaches vision to fill it was put into motion.  Carrie now proudly shares her brand with a diverse team of Registered Nurses, Nurse Practitioners, and Lactation Consultants across the globe.  We are not carbon copies of each other — every Mama Coach has a unique life experience and nursing background.  Carrie provides the training and ongoing mentorship to support each and every RN to create their own brand within The Mama Coach, attracting the families who need her.  What we share is our passion and commitment in listening to our clients, and in turn providing empathetic, supportive education to help them along their parenting journey. 

We are committed to quality support

Private practice Registered Nurses and Nurse Practitioners are becoming a more common occurrence, and The Mama Coach has set up a beautiful practice model of care.  Based on assessment, we can help families meet their goals by providing customized education and support, without the time constraints or added pressures health care systems add. At The Mama Coach, if a family needs 30 more minutes with us, then that is something we can give.  Mama Coaches are committed to providing comprehensive nursing education, in unique settings; making a difference, one family at a time.  The Mama Coach will continue to learn, grow and provide the utmost in education and support to all families across the globe.  Thank you from the bottom of our hearts for trusting us with your precious little ones.

Frequently Asked Questions

Good question!  We are called The Mama Coach because years ago, when Carrie’s first boy was very small, she often wondered out loud to herself, “Where is my Mama Coach?” and “I need a Mama Coach!”.  Carrie searched and searched for qualified support and realized there was a need for qualified support for new families. We recognize that our name can give the impression that we only serve moms, but we will continue to work and learn to ensure our messaging is clear that all people are welcome here. Parents carry a heavy load, and do it with grace.  All parents deserve support, and The Mama Coach is the answer you’ve been searching for.  

We do not just support moms — we help ALL folks.  Everyone is welcome here and we are committed to providing you with quality support, no matter your gender or family dynamic.  As we learned in nursing school, your family is who YOU say they are.

We get asked this one all the time.  As Registered Nurses, having merely one method does not align with how we were trained in University to utilize the nursing process.

The Nursing Process is defined as, a “systematic approach to care using the fundamental principles of critical thinking, client-centered approaches to treatment, goal-oriented tasks, evidence-based practice (EDP) recommendations, and nursing intuition.  Holistic and scientific postulates are integrated to provide the basis for compassionate, quality-based care” (*1).  

Simply put, we will assess your child using our nursing training to determine the best way to help your family reach their goals, walking beside you all the way.  You can choose us with confidence, knowing you have picked the most qualified resource to support your family’s journey.

*1 – (Toney-Butler TJ, Thayer JM. Nursing Process. [Updated 2020 Jul 10]. In: StatPearls [Internet]. Treasure Island (FL): StatPearls Publishing; 2021 Jan-. Available from: https://www.ncbi.nlm.nih.gov/books/NBK499937/)

Yes.  As Registered Nurses, we have years of training on where to access credible guidelines and information. All of our programming is based on extensive research from credible sources.

As Registered Nurses, it is our professional obligation to manage client records and confidential information properly.  We use an Electronic Medical Record (EMR) that is compliant throughout North America.  Even though we share the same brand, we are all independent Registered Nurses with our own private practices. As such, we each have our own EMR that is private and secure. We do not share EMR or client information between one another without consent.

Often they are — the answer largely depends on where you live and what your private insurance covers.  For example, in Canada, our services are covered under ‘Lactation’, ‘Registered Nurse Services’ or ‘Health Spending Accounts’.  In the United States our services can be covered as well, through HSA or FSAs.  Reach out to your local Mama Coach HERE for more information.

Click HERE to check out our map.  If you don’t see a Mama Coach directly near you, no worries, we can still help.  There is an option to submit a general request for the service you are looking for, and we will find you the perfect fit — click HERE.

We currently offer online courses on the following topics:  Antenatal hand expression (collecting colostrum while you are still pregnant); and our Newborn course (which covers EVERYTHING newborn and postpartum).  Find them both HERE.

If you are a Registered Nurse who is passionate about women and children’s health, we would love to hear from you.  Find more information HERE.

We love learning about other health professional’s services and how they can benefit our community of families.  You can use our general contact form HERE to find your local Mama Coach and send them a message.

If you are looking for a local Mama Coach, you can find them HERE.  If this is a general brand inquiry you can email [email protected] and we will get back to you!

On our main pages, the photography was done by some amazing companies. 

E+J Lifestyle, Derian Emily Photography and Smithfield Photography.